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Sharon presents Cassidy First Technology

Cassidy First Technology (formerly Kirsten Incorporated) is a company in Genoa City.

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Cameron Kirsten's father was a retired army colonel and he sent young Cameron to military school. After Cameron was finished there, he started his own company, Kirsten Incorporated, which his father, at first, funded.

In 2003, Cameron arrived at the Newman ranch to give Nicholas Newman a job offer: to be the Chief Operating Officer of Kirsten Incorporated. Nick later told Sharon Newman about it. Victor Newman visited Cameron later, ordered him to retract the offer and threatened him if he didn't.

After Cameron's death in 2023, he left the company to Sharon Newman. Initially, Sharon didn't want the company due to her tumultuous past with Cameron, but eventually decided she could use the company to do some good. She initially recruited both Nick Newman and Adam Newman to help her rebuild the company, and even contemplated merging the company with Newman Enterprises.

Sharon wanted to give the company a new name and because of Adam and and Nick's involvement, they decided to call it SNA (Sharon Nick Adam). Adam wanted to use the company to target his sister Victoria Newman, which caused a lot of conflict. Ultimately, Sharon wanted to take the company back from Newman, but Victor Newman put up a fight before ultimately giving the company back.

Adam ended up leaving the company, and Nick tried to help Sharon rebuild it but ultimately returned to Newman Enterprises. Sharon convinced her daughter Mariah Copeland to leave her job at Jabot Cosmetics and come work with her. At Sharon's launch party, she unveiled the new name of Kirsten Incorporated: Cassidy First Technology, named after her late daughter Cassidy Newman.

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